About me

Mappedin / Kitchener-Waterloo, ON / Hybrid

Mappedin is an enterprise indoor mapping platform that uses AI to turn building floor plans into interactive, searchable maps, building the digital infrastructure layer for wayfinding, operations, and safety across the world’s most complex venues.

• Lead designer for a new indoor mapping solution platform, shaping the end-to-end product experience from vision to launch
• Building a design system that accelerates design-to-development, delivering high craft without compromise
• First and only designer writing production code, opening PRs and shipping to weekly releases to close the gap between design and engineering and own how the product looks and feels in production

integrate.ai (acquired by Guidewire) / Waterloo, ON / Remote

integrate.ai provides a federated data science platform that lets insurance carriers evaluate external data and models without moving or exposing raw data.

• Solo designer owning end-to-end product design across all core experiences for an AI/ML platform, directly increasing customer traction through thoughtful UX solutions
• Designed and shipped AI-driven features by translating product vision into interactive prototypes and demos that communicated value to investors and enterprise customers
• Established and maintained a scalable design system in Figma, ensuring visual consistency and accelerating development velocity across the product
• Built go-to-market assets that clearly articulated product positioning, driving prospect conversations and supporting sales enablement
• Partnered directly with executives, PMs, and engineers to prioritize features, negotiate trade-offs, and ship core product experiences from concept to launch

Mash / Toronto, ON / Remote

Mash builds AI knowledge agents for B2B revenue teams, turning fragmented context across tools and conversations into real-time trusted answers.

• Designing high-impact go-to-market assets including landing pages, pitch materials, and marketing collateral that communicate product value and drive conversion
• Applying strong visual design craft to elevate brand presence across GTM surfaces, ensuring polished and cohesive visual storytelling
• Collaborating closely with the product team to align design direction with positioning strategy and business objectives

Red Thread Innovations / Toronto, ON / Remote

Red Thread Innovations is a digital innovation studio that helps organizations design, build, and optimize digital products that delight customers and drive business growth.

• Owned product design for an innovation-focused platform, delivering UI/UX solutions across web and mobile experiences
• Conducted user research and discovery to inform design decisions, iterating on concepts through prototyping and usability testing
• Collaborated cross-functionally with engineering and product teams to define requirements, ensure feasibility, and deliver polished features

Lyncwork / Toronto, ON / Remote

Lyncwork offers an employee experience and engagement platform focused on onboarding, real-time engagement insights, and simplified digital workflows.

• Solo designer responsible for end-to-end product design, establishing the foundational design system that scaled across the entire product suite
• Partnered with executives, PMs, and engineers to ship core features from concept to launch, contributing to product roadmap and prioritization

Apple / Waterloo, ON / On-site

Apple Retail delivers in-store shopping, Genius support, and Today at Apple sessions to help customers learn, set up, and get support for Apple products.

• Diagnosed and resolved complex hardware and software issues, developing strong problem-solving skills and deep empathy for end-user pain points
• Delivered exceptional customer experiences through clear communication, building trust and understanding of user needs that informed later transition into product design

• Designed and built an AI-powered responsive web app that helps people quickly reframe their mindset when facing challenges or negative thinking patterns
• Took it from concept to launch in a single weekend, defining a clear use case and a simple, intuitive flow
• Continuously refined the system prompt to reliably turn a user’s input into simple, clear, and empowering perspectives
• Designed for real-world edge cases, guiding both the product and the AI to respond with care to unpredictable input, from random words and inappropriate content to moments of genuine distress

• A voice dictation macOS app I am building to create my own customizable workflow instead of being limited by someone else’s product roadmap
• Designed as a personal AI sandbox where I can prototype and ship custom features quickly as my needs evolve